:90 / :30 / :15 / :06 Whatever it is, let’s do it.

The commercial is not like don draper used to make it. Now EVEN :06’s can have more impact than :60’s - SO let’s shoot them all at once. Cinematic long form, Tight :30’s, KV’s, socials 9x16, B-roll, BTS, and make more. Because even quantity has a quality of its own.